The LinkedIn Video Strategy Most Businesses Are Missing
LinkedIn is changing fast — and if you’ve been treating it like a “text-only” platform, you might be leaving a lot of opportunity on the table.
On a recent episode of The Video Lab Show, I sat down with Chuck Shaver, a LinkedIn consultant who helps people use the platform to sell, build relationships, and stay top of mind. Chuck’s been in the trenches with LinkedIn for years, and what he’s seeing right now is simple: LinkedIn is pushing video more than ever, and the people who get comfortable early are going to win.
So what does a smart LinkedIn video strategy actually look like in 2026?
1) LinkedIn video is behind… but catching up quickly
Chuck reminded us that LinkedIn started as “everyone’s resume,” so a lot of users still feel hesitant to post — especially video. But the platform is clearly moving toward a more video-forward experience (hello, vertical video feeds). That’s good news if you’re willing to start now, because there’s less competition than on TikTok or Instagram.
2) Variety beats repetition
One of Chuck’s big points: people connect with people, not logos. That means if your content feels monotone or overly corporate, people scroll. A better approach is mixing it up:
a little personal life (yes, even on LinkedIn)
industry insights
what you’re working on in your business
occasional product/service education
It’s not about oversharing — it’s about being human enough that someone can trust you.
3) Captions aren’t optional
If you’re going to do video on LinkedIn, assume most people are watching with the sound off. Captions do the heavy lifting. If you want an easy tool for this, we talked about CapCut as a simple way to caption and cut clips quickly.
4) Use social proof whenever you can
Want “easy mode” credibility? Bring other people into the story. Chuck called client videos “gold” — and it makes sense. A customer explaining results beats a sales pitch every time. Same goes for engineers, service team members, or anyone closer to delivery than sales. Trust travels faster when it’s coming from someone else.
5) Think short-form first, then drive to long-form
Short clips get attention. Long-form closes the loop. The smart play is:
capture a longer conversation (podcast, interview, behind-the-scenes)
cut it into multiple short clips
post consistently
use those clips as the “hook” that drives people to the full episode, your site, or a deeper resource
6) Post daily… without creating daily
Chuck’s recommendation was daily posting, especially with short-form. But the key is repurposing. One good recording session can cover weeks of content if you plan it right.
7) If you want it to happen, schedule it
Chuck’s “one thing” takeaway: video won’t magically become consistent unless you plan for it. Put it on the calendar. Even a 10-second phone video once a week builds momentum — and momentum builds confidence.
