Choose the level of support
that fits where you are right now.
Every business is at a different stage with video. Whether you're just getting started or ready to hand everything off, there's an entry point built for you. And as your business grows, so does your tier.
The Blueprint
The Engine Room
The Accelerator
The Full Engine
MOST COMPLETE
THE FULL ENGINE
Done for you. All of it.
Strategy, studio, production, editing, repurposing, and YouTube channel management — completely handled. You show up and record. We build your brand.
Starting at $7,000/mo
Monthly retainer - Sioux Falls studio
What’s included:
Video Brand Engine strategy & content planning
Monthly studio sessions (pro cameras, lighting, audio, studio tech)
On-camera coaching (hooks, presence, delivery)
Full post-production editing
10–20 short-form clips per episode
YouTube channel management
Quarterly content cycle planning
90-day milestone reviews
You handle:
Showing up to record
Publishing to your own social channels
Blog & newsletter copy (or add a social partner — ask us)
Available add-ons:
Behind-the-scenes photography
Social media management (via partner agency)
Custom branded set design
Ideal for: CEOs, personal brand founders, in-house marketing teams · Sioux Falls based · Remote strategy available
THE ACCELERATOR
1-on-1 strategy coaching. Wherever you are.
Personalized Video Brand Engine strategy with direct access to Caleb. Build your Engine with expert guidance, accountability, and a plan built around your specific business — fully remote.
Starting at $2,000/mo
Monthly retainer - Remote
What’s included:
Monthly 1-on-1 strategy sessions with Caleb
Custom Video Brand Engine build for your business
Content calendar & quarterly planning
Content review & feedback
Accountability & 90-day milestone tracking
Best for:
Business owners and executives outside Sioux Falls who want expert strategy and accountability but have their own production setup or access to a local studio. Also ideal for those stepping up from The Engine Room.
Ideal for: CEOs, coaches, consultants · Fully remote · Limited spots available
The Engine Room
A CoMMunity built around the Video Brand Engine.
Learn the system, implement it step by step, and build alongside a community of business owners doing the same thing. Done-with-you, at your own pace, with structured support.
$1,200/yr
12mo access - Cancel anytime - Remote
COMING SOON!
What’s included:
Full Video Brand Engine course curriculum
Private community access
Monthly group coaching calls
Content feedback & reviews
Templates, frameworks & swipe files
Best for:
Coaches, consultants, and small business owners who want to implement the Video Brand Engine themselves with guidance and community support. A natural step up from The Blueprint and a proven path toward The Accelerator.
Ideal for: Coaches, consultants, solopreneurs · Fully remote · Self-paced
THE BLUEPRINT
The Video Brand Engine. In your hands.
A self-guided playbook that walks you through building your own Video Brand Engine from scratch — strategy, content planning, repurposing system, and everything in between. For businesses ready to own the process themselves.
$100
One-time · Instant access
COMING SOON!
What’s included:
The complete Video Brand Engine playbook
4 C's framework breakdown & workbook
Content calendar template
Anchor-to-ecosystem repurposing guide
Hook writing & on-camera preparation guide
Best for:
Early-stage businesses and self-starters who want to understand the Video Brand Engine system and begin implementing it on their own. The lowest-risk way to start — and a natural first step toward The Engine Room.
Ideal for: Self-starters, early-stage businesses · Instant digital access
JUST NEED THE STUDIO?
Single studio sessions are always available.
Not ready for a full Engine engagement? Book a standalone studio session and experience the content easy button for yourself. Choose from three pre-built professional sets — cameras, lighting, audio, and a studio tech included. You show up ready to record. We handle everything else.
Starting at $300/session
Every new studio client starts with our $175 Studio Onboarding Package — including an initial consultation, your personal Studio Playbook, and storage setup. This is waived for Full Engine clients.
Frequently Asked Questions
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The Full Engine is based in Sioux Falls and built around our studio infrastructure. The Accelerator and Engine Room are fully remote. The Blueprint is a digital product available anywhere. We also maintain studio partnerships in other markets for clients who need local infrastructure outside of Sioux Falls.
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Most clients see meaningful traction — channel growth, engagement patterns, inbound interest — within 90 days. Organic video compounds over time, which means the longer you run the Engine, the stronger the returns. Unlike paid ads, the content you build today keeps working indefinitely.
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Most people aren't — at first. Our studio environment is designed to make recording feel natural, and our studio tech guides you through every session. For those who want additional support, on-camera coaching is available as an add-on covering presence, delivery, hook writing, and how to speak confidently to a camera.
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In The Full Engine, your one job is to show up prepared to talk about what you know. We handle strategy, production, editing, repurposing, and YouTube management. You'll be responsible for publishing to your own social channels and writing your blog and newsletter copy — though we can connect you with a partner agency for that too.
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Absolutely — and many clients do exactly that. The Blueprint is designed as a starting point. The Engine Room builds on it. The Accelerator accelerates it. The Full Engine runs it for you. You move up when you're ready.
NOT SURE WHICH TIER IS RIGHT?
Let's figure it out together.
No pressure. No pitch.
Schedule a free discovery call with Caleb. We'll talk through where your business is, what the right entry point looks like, and whether The Video Lab is the right fit for where you want to go.
Not ready to call? Download the free Video Playbook →
