Why LinkedIn Video Is Becoming a Serious Growth Channel for Businesses in 2025
If you’re still thinking of LinkedIn as just a place to post your résumé or occasionally share a company update, it might be time to rethink that.
In this episode of The Video Lab Show, I sat down with LinkedIn expert Chuck Shaver to talk about what’s actually working right now with video on the platform—and where things are heading in 2025 and beyond. Chuck spends his time helping businesses and professionals grow their presence on LinkedIn, so he’s seeing these shifts happen in real time.
One of the first things he said really stood out: your company’s presence on LinkedIn can be more powerful than your website. That’s a bold statement, but when you consider the reach, searchability, and direct access to people, it starts to make a lot of sense.
Short-Form Video Is Taking Over
If you’ve opened LinkedIn recently, you’ve probably noticed it—it’s starting to look a lot more like Instagram or TikTok.
Short-form vertical video is becoming a major focus. LinkedIn is clearly leaning into this format because it keeps people on the platform longer. And like every other social platform, that’s the goal.
But here’s the key: this isn’t about dancing trends or viral skits. It’s about sharing quick, valuable insights. Think short clips from a podcast, quick lessons, or simple ideas that position you as someone worth listening to.
Chuck pointed out that these videos act as a gateway. You give someone a quick, helpful nugget, and if it resonates, they’ll want more.
Livestreaming Is Underrated
Another area that’s working really well right now is livestreaming.
When you go live on LinkedIn, your network gets notified. That alone gives you a level of visibility that’s hard to replicate with standard posts. But what makes it even more powerful is the interaction.
People can jump in, ask questions, and engage with you in real time. That creates a different kind of connection—one that feels more personal and immediate.
And the bonus? You can take that livestream and turn it into multiple pieces of short-form content afterward. One session can fuel weeks of content if you use it right.
Video Podcasts Are Becoming the Standard
We also talked about video podcasts, and the takeaway is simple: if you’re only doing audio, you’re missing an opportunity.
People want to see who they’re listening to. There’s something about facial expressions, reactions, and real human interaction that builds a stronger connection.
Even if someone is mostly listening, they still like having the option to look up and see what’s happening. That visual layer adds a level of engagement that audio alone just doesn’t provide.
AI Is Lowering the Barrier
AI came up as well, and it’s already changing how content is created.
Tools can now take long-form videos and turn them into short clips, add captions, and even help with ideas. And this is just the beginning. The process of creating video is getting easier, faster, and more accessible.
That means more people will start showing up with content—which also means you need to start now if you want to stand out.
The Simple Advice Most People Avoid
We wrapped the conversation with something that sounds simple but is often the hardest part: just start.
You don’t need perfect lighting. You don’t need a full studio. You don’t even need to feel confident on camera.
In fact, Chuck mentioned it can take 50 to 100 videos before you start to feel comfortable. That’s normal.
What matters is getting in the game. Because the businesses and individuals who are willing to show up consistently—imperfectly—are the ones who will win attention on LinkedIn moving forward.
