Netflix Is Betting on Podcasts… Should Your Business Be?
If you’ve been paying attention to what’s happening in media lately, you’ve probably noticed something: podcasts are no longer just a niche format. They’re moving center stage.
In this episode of The Video Lab Show, I’m joined by my co-host (and CEO of The Video Lab) Erica, and we dig into a major cultural shift — the Golden Globes introducing a podcast category and Netflix investing heavily in video podcast content.
This isn’t just entertainment news.
It’s a signal.
Podcasts Just Got Legit
For years, podcasts have had their own internal awards and industry recognition. But when the Golden Globes — traditionally reserved for film and television — added a podcast category, it elevated the format in a very public way.
That moment matters.
It moves podcasting from “alternative media” to mainstream entertainment. And when platforms like Netflix start signing deals and investing millions into podcast content, that tells us something even more important:
Attention is shifting.
If the biggest streaming platform in the world believes long-form conversation is worth investing in, business owners should at least pause and ask why.
Video Podcasts Are Leading the Charge
One of the biggest takeaways from our conversation is this: video changes everything.
YouTube has become the largest podcast platform on the planet. Not Spotify. Not Apple Podcasts. YouTube.
And here’s the twist — much of that consumption is happening on TVs.
People aren’t just listening while driving. They’re watching. They’re leaning in. They’re reacting to facial expressions, laughter, body language.
Video adds depth. It humanizes the conversation.
And for businesses, that’s where the opportunity gets interesting.
Long-Form Builds Trust Faster Than You Think
Erica shared something powerful in the episode: podcasts accelerate the “know, like, and trust” factor.
Before someone walks through your door…
Before they book a call…
Before they shake your hand…
They can already feel like they know you.
That’s what long-form conversation does. It positions you as a guide. An expert. A real human.
And here’s the key — they don’t have to watch the entire episode in one sitting. People dip in and out. Sometimes they only take away one or two nuggets.
But sometimes, one nugget is all it takes.
The Compounding Effect Most Businesses Miss
This is where most companies underestimate the power of a podcast.
One episode isn’t just one piece of content.
It’s:
Long-form YouTube video
Audio podcast
Short-form clips for Reels and Shorts
Blog posts from transcripts
Social media quotes
Website content
Training material
Even internal culture-building content
That’s one recording session.
Do that consistently for 20 episodes, and you start becoming very hard to ignore.
Most podcasts don’t make it past episode 10. If your business simply commits to staying consistent, you’ve already separated yourself from the crowd.
What This Means for You
Netflix entering the podcast space, award shows legitimizing the medium, YouTube dominating the category — these aren’t random headlines.
They’re indicators of where attention is going.
And attention drives growth.
If you’re a business owner wondering how to stay relevant in 2026 and beyond, this might not mean you need a million-dollar set or a celebrity host.
It might just mean you need to start.
Start answering common customer questions.
Start having real conversations.
Start documenting expertise you already have.
Because if streaming giants are investing in long-form conversation, it’s worth asking:
Should your business be doing the same?
