Not sure whether to hire a professional video team or start with your phone? In this conversation with marketing strategist Maren Larson, we break down how to approach video marketing with clarity, confidence, and strategy—without wasting time or money. From overcoming imposter syndrome to building a content ecosystem from one recording, this post outlines a practical path for businesses ready to use video to build trust and authority.

Should your company hire a professional video team or create content in-house? In this episode recap featuring Luke Lynass, we break down how to decide based on the problem you’re trying to solve—not just trends or budget. You’ll walk away with a practical framework for balancing professional brand storytelling with consistent DIY content that actually connects with your audience.

In this episode recap, we explore how Albert from Move to Sioux Falls is using video to become the “digital mayor” of his community. Instead of relying on traditional real estate marketing, he focuses on education, consistency, and highlighting what makes Sioux Falls a great place to live. If you're a business owner looking to grow your brand with video, this post breaks down practical strategies you can apply right away.

LinkedIn is shifting toward video, and businesses that adapt early have a clear advantage. In this conversation with LinkedIn expert Chuck Shaver, we break down what an effective LinkedIn video strategy looks like — from short-form clips and client testimonials to repurposing podcast content and posting consistently. If you want to build trust, increase visibility, and stay relevant on LinkedIn, this guide gives you a practical roadmap.

In this year-in-review conversation, Caleb sits down with studio tech Rianna to reflect on The Video Lab’s growth in 2025 and the lessons learned along the way. They share how the studio evolved from a single curtained room to a multi-set content studio in downtown Sioux Falls, highlight client success stories like Amy Pokela’s completed course, and discuss the mindset shifts that shaped the business. The post also looks ahead to 2026, including new systems, refined workflows, and Erica joining the team to help scale The Video Lab’s impact.

The Golden Globes adding a podcast category and Netflix investing heavily in podcast content signals a major shift in media — and smart businesses should be paying attention. In this post, we break down why company podcasts are becoming powerful tools for authority, trust, and long-term content leverage. If you're an in-house marketing team, agency, or business owner, this could be the most strategic content move you make in 2026.

The Video Lab has entered a new chapter with the appointment of a new CEO, bringing operational leadership and long-term structure to support continued growth. This shift allows the creative team to focus more deeply on video strategy, content creation, and helping businesses build sustainable video ecosystems. It marks a strategic step forward for serving CEOs, marketing teams, coaches, and consultants who want to use video more effectively.

Recording at The Video Lab goes far better when you show up both physically and mentally prepared. In this post, our studio tech Rianna shares practical tips on what to wear, what to bring, how to prepare guests, and why “winging it” wastes valuable studio time. If you want smoother sessions and stronger content, preparation is the difference maker.

In today’s digital world, having the right videos on your website can build trust, engage visitors, and boost conversions. This blog explores five essential types of videos every business should feature on their site: FAQ answer videos, how-to tutorials, client testimonials, employee introductions, and behind-the-scenes footage. Each video type serves a unique purpose, from answering common customer questions to showcasing authentic client experiences and humanizing your brand. Whether you’re in real estate, fitness, retail, or professional services, these videos help create transparency, establish authority, and foster deeper personal connections with your audience.

Are you looking to boost your presence on YouTube? Whether you're a real estate agent, financial advisor, fitness instructor, or educator, harnessing the power of YouTube can significantly enhance your online visibility and audience engagement. In this blog post, we'll delve into key strategies discussed in a recent live show that are tailored to non-expert video creators like you who are eager to learn the basics of video marketing and YouTube growth.